It’s an old adage, but it’s really true, you get what you pay for in this life. When it comes to your website and the business you’re trying to run online, the same principle applies. A big mistake that many people make is paying someone just a little less than what they charge to create one of their well-made sites for their own business, simply because it seems ‘easy enough’ and they don’t want to spend a lot of money.
Whilst we agree that creating your own site isn’t exactly rocket science and we appreciate that sometimes there are better things to be spending our hard-earned money on (we won’t judge) it’s important to remember that there is a lot of aspects that go into building a great website. In this blog we discuss why using a page builder like Wix may hinder your website in the long term, and why using a reputable web design company who are trained in design, code, SEO, UX may be the answer for you.
1) No control over website speed
One of Google’s biggest ranking factors is page load time and with Wix you don’t have access to the servers that your website is hosted on. This means that any hosting issues or hacking attacks on other websites may also impact your website. As a result, any negative SEO may be affecting pages before you can even confirm it. The best thing you can do for your website is to host with a great hosting company that you can work closely with, that have great support and that can ensure optimal speed to benefit your SEO and also the user experience (UX).
If you run a Wix website, there is a link attached below under the resources section where you can look at its speed using Google page speed to see how it performs. Chances are, unless you have a one page business website with hardly any content you won’t be getting anything higher than around 50/100 – which is exactly why your website needs some tender loving care from both yourself and a professional in order to get those scores up and create a better UX. Clean code is so important and so too is your server, two crucial components that can make or break a websites performance.
2) Design looks put together
Many times, you won’t have a trained web designer on your team, making it easy to make mistakes causing your site to not look right on iPads, smartphones and all kinds of devices. These are some of the issues that come with designing responsive websites, and it’s not easy but must be dealt with channel by channel. Often Wix doesn’t look that great on your mobile phone for example – you may have images sitting incorrectly, or even buttons overlapping which is bound to have a negative effect on your users. 80% of Google search traffic comes from mobile users, so it’s important to create content that is optimised for smart phones first and foremost.
3) Not future proof
Using Wix? You’ll be stuck in the Weebly syntax. If your business needs change, you’ll either need to completely change content management system or try and use a third-party application, which can be clunky and messy. While Wix works “ok” for simple informational sites that are an extension of your business card, we find that many of our customers who grow bigger need their site(s) to reflect that. People can tell the difference between a well-designed website and one that has been “homemade.”
Unlike Wix, WordPress sites provide great opportunity for scalability. As your business grows, having a website built on WordPress ensures the foundations are already in place when your business starts to grow, allowing you to expand on your current website and not have to build a completely new website from scratch.
4) User Experience (UX) & User Interface (UI) is lost
In this ever-evolving digital world, user experience is what separates the good websites from the bad. In fact, Google has even confirmed that it employs algorithms for the sole purpose of penalising websites that create poor UX. With website builders like Wix , it can be a challenge to effectively provide a good quality UX because their site templates were not designed with conversion and internet marketing in mind.
In summary, it pays to outsource your website to the professionals, as it will not only benefit you now but also in the future. Here at Good Ostrich we have years of experience in building fantastic websites at affordable prices. We make sure we understand your business needs, objectives and your potential customers to ensure your website is fit for purpose. Get in touch today to discuss how we can help you.